If your brand was an album, would your audience be hitting replay… or skip?
In the world of design and branding, there are timeless classics and then there are one-hit wonders best left in the archives.

At Studio Coco, we believe a brand shouldn’t just look good for the moment, it should stand the test of time, connecting deeply with the right people and playing on repeat in their minds. That’s why our latest post imagines branding as a double-sided record: Side A (The Misses) and Side B (The Hits).

Side A: The Misses

The tracks you don’t want in your brand’s playlist.

1. Random Aesthetic Choices
   Choosing colours, fonts, and visuals based purely on personal taste or fleeting trends. It might look good today, but it will date fast, and it may not even connect with your audience.
2. No Clear Story
   If your brand can’t articulate why it exists or what makes it different, your audience won’t feel a reason to care.
3. Inconsistent Visuals
   Mixing styles, logos, and tone of voice until your brand feels like it’s constantly changing genres.
4. Template-Only Websites
   A plug-and-play design might save time at first, but it can make your brand look like everyone else’s.
5. Design Without Strategy
   Pretty graphics that have no clear purpose or call-to-action, they might get likes, but not results.

Side B: The Hits

The tracks you want to keep on heavy rotation.

1. Strategy-Led Visuals
   Every design choice is rooted in your goals, your values, and your audience, not just aesthetics.
2. A Clear, Compelling Story
   You know your brand’s “why,” and you communicate it in a way that resonates and inspires loyalty.
3. Consistency, Everywhere
   From Instagram to invoices, your brand speaks in one clear, recognisable voice.
4. A Website That Converts
   Thoughtfully designed to guide visitors toward action, whether that’s booking, buying, or enquiring.
5. Design That Works Hard
   Everything has a purpose. Every visual, headline, and button is working together to get results.

Turning Misses Into Hits

The good news? Every brand starts somewhere, and even the “misses” can be reworked into something timeless.
The transformation comes from clarity, strategy, and creative direction, the three pillars we bring to every Studio Coco project.

Whether you’re rebranding, building a new website, or refreshing your identity, we help you:

• Find your unique position in the market.
• Create design that connects with the right people.
• Build a visual identity worth replaying, again and again.

Your brand deserves more than background noise.
It deserves to be the track people can’t get out of their heads, the one they keep coming back to.

If you’re ready to create a brand that hits every time, let’s talk.
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